Scenes Worth Traveling For

Setting the Scene

When a major tourism board partnered with Anoki, they knew they wanted to explore what’s now possible in CTV advertising thanks to multimodal AI-powered contextual video intelligence. With a library of destination-focused creatives in hand, the board sought to connect with audiences and inspire wanderlust at emotionally aligned moments across CTV programs, not just within travel content.

Using Anoki ContextIQ, we analyzed the campaign’s creative themes and matched them to high-performing scenes from CTV programs. Top-performing moments included those with beaches, hiking, and salsa dancing—scenes that naturally evoked the spirit of travel, culture, and escape that aligned with the client’s messaging.

What They Wanted

• Scene-level targeting that aligned with their existing creative assets
• A way to reach contextually relevant moments across a wide range of content—beyond just travel shows
• A scalable solution that wouldn’t require manual scene identification
• A campaign approach that enhanced traditional targeting strategies
• Increased brand awareness and travel consideration
• Brand-suitable placements that reflected the beauty and energy of the destination

Our Approach

Anoki ContextIQ used multimodal AI to map the tourism board’s creatives to scenes that echoed the destination’s appeal—music, nature, celebration, and movement. ContextIQ’s contextual video intelligence analyzed both creative and CTV content at scale, evaluating video across audio and visuals to sentiment and emotion. As a result, the client’s message moved beyond genre- and audience-based targeting alone to reach people in moments where the message could truly resonate.

Powered by Anoki ContextIQ

Anoki ContextIQ is CTV’s first end-to-end multimodal AI platform and Copilot for contextual advertising. ContextIQ generates scene-level metadata by analyzing video, audio, sentiment, emotions, objects, places and more - just like a human would. The platform’s interactive copilot puts campaign planning at your fingertips with brand suitability filters, customized scene recommendations, inventory forecasts, and scene previews of where your ads could appear. Integrated with your CTV Adtech stack and Anoki’s audience network across premium streaming content, ContextIQ can power campaigns at scale or combine with ACR or audience-based approaches to engage viewers in the right moments.