Intelligent Brand Suitability for Live News

The Challenge

Lack of first-party data

CTV is the fastest growing major channel for marketers. Yet, the lack of first-party data on CTV makes it challenging for marketers and publishers to plan and activate campaigns intelligently. Add to that, privacy regulations are limiting the use of tracking technologies.

The ContextIQ Solution

Contextual relevance

ContextIQ platform brings a content-focused advertising strategy that uses scene-level context to match and deliver ads that are highly relevant - to the right people at the right moment, when they are primed and ready to engage.

Intelligent Brand Suitability for Live News

Unlock brand-suitable inventory in real time

Anoki Live News is a purpose-built solution for live news environments that applies human-like understanding at machine speed to unlock premium news inventory without sacrificing brand trust.

Real-time decisioning for live environments

Live news moves fast. Anoki delivers real-time, brand suitability with the precision needed to protect brands without overblocking by applying a normalized, transparent approach. This high-quality context helps advertisers and publishers understand how content is presented and how audiences are likely to engage, enabling more precise and meaningful targeting.

Suitability grounded in topic and context

Anoki evaluates topic sensitivity to make accurate, context-aware decisions. This high-quality context helps advertisers and publishers understand how content is presented enabling more precision.

Metadata enrichment beyond ad safety

We enrich each segment with structured metadata that supports more precise and contextually aligned targeting. This is done through keywords, IAB categories, geographic scope, and story type turning raw news inventory into structured high quality context.