Money Moves

Setting the Scene

In a crowded category where trust and timing are everything, a leading financial services platform sought a smarter way to connect with viewers. Instead of relying solely on audience demographics or program genres, the brand wanted to reach people during emotionally relevant moments—when financial decision-making was already top of mind.

That’s where Anoki came in. This financial services platform partnered with Anoki to unlock scene-level opportunities that reflect the platform’s message of empowerment and smart financial choices.

Using ContextIQ, Anoki analyzed the advertiser’s creative and identified high-performing scenes across CTV content that featured key life moments—like weddings, starting a family, or changing careers. These emotionally charged contexts were paired with additional scenes of budgeting, bill payment, everyday shopping, and travel planning, moments when people are actively thinking about money and future planning.

What They Wanted

• Scene-level targeting aligned with intent-based keywords and existing creative
• A way to reach qualified, high-intent audiences across a wide range of CTV content
• A solution that complemented existing audience and behavioral strategies
• Lift in consideration and favorability for a platform built on trust and smart decisions

Our Approach

Anoki ContextIQ, CTV’s first end-to-end multimodal AI platform, helped bridge intent and opportunity. The platform analyzed CTV scenes and creative assets using video, audio, sentiment, and emotional context to uncover moments most likely to resonate with people actively considering financial tools. Aligned with the platform’s core messaging around empowering smart financial choices, the campaign saw the highest engagement in scenes depicting major life decisions and events such as weddings, starting a family, and career changes. Additional top-performing themes included travel planning, everyday shopping moments, and active financial tasks like budgeting and bill payment.

Powered by Anoki ContextIQ

Anoki ContextIQ is CTV’s first end-to-end multimodal AI platform and Copilot for contextual advertising. ContextIQ generates scene-level metadata by analyzing video, audio, sentiment, emotions, objects, places and more - just like a human would. The platform’s interactive copilot puts campaign planning at your fingertips with brand suitability filters, customized scene recommendations, inventory forecasts, and scene previews of where your ads could appear. Integrated with your CTV Adtech stack and Anoki’s audience network across premium streaming content, ContextIQ can power campaigns at scale or combine with ACR or audience-based approaches to engage viewers in the right moments.