From Context to Cravings

Setting the Scene

For QSR brands advertising on CTV, sparking appetite is everything. But sticking to a menu of demographics or genre-based targeting alone leaves high-impact moments (and hungry viewers) on the table in this highly-competitive space.

That’s why a leading QSR advertiser came to Anoki for a new approach to their CTV strategy, tasking Anoki with analyzing existing ad creative to identify contextually relevant inventory that aligned with the campaign’s fun, social themes and playful messaging. They wanted more than broad contextual relevance - they wanted to reach viewers when they were primed to act and order.

Anoki ContextIQ made it possible. Using multimodal AI to analyze the advertiser’s creative alongside massive volumes of CTV content that would not be feasible for a human team to do alone, ContextIQ surfaced moments where the vibe matched the message. Top-performing scenes across different genres included people eating tacos, late-night snacking, partying, watching sports, and hanging out with friends. These insights fueled the creation of custom PMPs that were then made accessible for the brand’s agency team to activate directly through self-serve programmatic platforms.

What They Wanted

• Brand-safe, engaging placements that matched the tone of their campaign—and viewers’ appetite for their menu
• Scene-level targeting that aligned with their existing creative assets
• Custom PMPs their agency could access programmatically and self-serve
• An efficient way to unlock relevant scenes across the breadth of CTV content—without manually identifying them
• A campaign setup that complemented demographic and genre-based targeting for broader reach and stronger resonance
• Measurable uplift in store visits and new customer acquisition
  

Our Approach

To bring this campaign to life, Anoki ContextIQ—CTV’s first end-to-end multimodal AI platform—analyzed the advertiser’s existing creative to identify moments in CTV content with similar sentiment and signals. This wasn’t about guessing which shows and movies people who like tacos might watch. It was about understanding the actual scenes that match the vibe of the advertiser’s campaign. From party moments to late-night snacking scenes, the platform surfaced opportunities that would have been impossible to find manually—unlocking far more relevant inventory than a genre-based or demographic strategy alone could reach.

Anoki then built custom PMPs around these scene-level insights. This made it easy for the advertiser’s programmatic team to tap into the inventory that matched their campaign—while the option to continue leveraging demographic and genre-based strategies in tandem.

Powered by Anoki ContextIQ

Anoki ContextIQ is CTV’s first end-to-end multimodal AI platform and Copilot for contextual advertising. ContextIQ generates scene-level metadata by analyzing video, audio, sentiment, emotions, objects, places and more - just like a human would. The platform’s interactive copilot puts campaign planning at your fingertips with brand suitability filters, customized scene recommendations, inventory forecasts, and scene previews of where your ads could appear. Integrated with your CTV Adtech stack and Anoki’s audience network across premium streaming content, ContextIQ can power campaigns at scale or combine with ACR or audience-based approaches to engage viewers in the right moments.