Brand Safety

The Challenge

Lack of first-party data

CTV is the fastest growing major channel for marketers. Yet, the lack of first-party data on CTV makes it challenging for marketers and publishers to plan and activate campaigns intelligently. Add to that, privacy regulations are limiting the use of tracking technologies.

The ContextIQ Solution

Contextual relevance

ContextIQ platform brings a content-focused advertising strategy that uses scene-level context to match and deliver ads that are highly relevant - to the right people at the right moment, when they are primed and ready to engage.

ContextIQ Intelligent Brand Safety

Stay aligned in an unpredictable content world

ContextIQ ensures every CTV placement reflects your brand values, using multimodal intelligence that goes beyond blocklists to understand the full context of every moment.