Case Studies

Driving breakthrough brand lift in CTV campaign

Using Anoki ContextIQ to build awareness and favorability while ensuring contextual alignment and emotional sensitivity, CMI designed the campaign with empathy at the forefront, placing pharma ads in scenes showing moments of hope, resilience, and healing.

+28% Awareness uplift, among female respondents 3.5x above benchmark	+26% Favorability uplift among female respondents 5x above benchmark
+16% Consideration uplift among female respondents 2.8x above benchmark	Industry-first deployment Establishing new standards for pharmaceutical CTV advertising

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Government Campaign Achieves Breakthrough Engagement with Multimodal AI-Powered CTV

+28.3% uplift in ad recall (200% over benchmark)	+7.2% uplift in consideration (20% over benchmark)
Impact study done by LoopMe

Tourism CTV Campaign Lifts Awareness with Scene-Level Contextual Video Intelligence

11.7% uplift in ad recall	9.1% uplift in purchase intent
Impact study done by LoopMe

QSR Advertiser Drives Offline Sales with Scene-Level Contextual CTV Targeting

59.5% uplift in shop rate for exposed HHs	61% uplift in new shoppers for exposed households
Impact study done by Affinity solutions

Financial Platform Drives Brand Lift with Scene-Level Contextual Targeting

20.3% uplift in ad recall	13.2% uplift in brand consideration
12.1% uplift in brand favorability
Impact study done by LoopMe

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