Recruitment, Reimagined

Setting the Scene

When it comes to recruiting top talent, timing and relevance are everything, especially for a forward-thinking government agency competing in a modern workforce. This advertiser needed more than a broad awareness campaign. They wanted to connect with job seekers looking for a career change during moments that matched the spirit of innovation and public service.

That’s why they partnered with Anoki. Instead of relying on traditional audience targeting strategies alone, the agency used ContextIQ to align their message with emotionally resonant, future-focused scenes that reflected the types of careers they were promoting. In order to align with cutting-edge careers and engage people who were considering a job change, ContextIQ delivered video ads alongside scenes of AI, technology, and future-forward careers that created ideal backdrops for recruitment messaging designed to inspire action.

What They Wanted

• Scene-level targeting aligned with campaign themes around technology, innovation, and purpose-driven work
• A way to reach career-minded viewers actively considering change
• Improved recruitment outcomes without relying solely on audience-based targeting
• Contextual placements that complemented existing strategies and boosted ad resonance
• Clear metrics showing lift in ad recall and consideration

Our Approach

Using multimodal AI, Anoki ContextIQ analyzed large volumes of CTV content rapidly to uncover scenes that reflected the campaign’s forward-thinking tone. From depictions of AI breakthroughs to future-ready workplaces, these scenes were matched to the advertiser’s message to deliver relevance and engagement. The result was a campaign that reached potential recruits in the exact moments they were most likely to be inspired and thinking about their next move.

Powered by Anoki ContextIQ

Anoki ContextIQ is CTV’s first end-to-end multimodal AI platform and Copilot for contextual advertising. ContextIQ generates scene-level metadata by analyzing video, audio, sentiment, emotions, objects, places and more - just like a human would. The platform’s interactive copilot puts campaign planning at your fingertips with brand suitability filters, customized scene recommendations, inventory forecasts, and scene previews of where your ads could appear. Integrated with your CTV Adtech stack and Anoki’s audience network across premium streaming content, ContextIQ can power campaigns at scale or combine with ACR or audience-based approaches to engage viewers in the right moments.