Align your brand to scene-level context to determine where an ad will align naturally within the content. This ensures placements reflect both the context of the scene and the intent of the brand.
Integrate into the right scene without interrupting the moment
ContextIQ In-Scens Ads
Embed your brand directly within content, aligned to the context of each scene
ContextIQ In-Scene Ads place your brand directly within content, aligning to the sights, sounds, and emotion of each scene unlocking premium, previously unreachable inventory while capturing attention at its peak.
Appear in the right scene
Align your brand to scene-level context to determine where an ad will align naturally within the content. This ensures placements reflect both the context of the scene and the intent of the brand.
Deliver without disruption
Integrate into the viewing experience without interrupting it. No pausing or replacing content. Designed to preserve engagement
Ad formats that meet your brand needs
Choose from a suite of formats - including L-Bands, Lower Thirds, and In-Content Overlays - that deliver your message in sync with story beats without pausing the action. These formats also allow you to drive immediate actions, like sales via QR codes.
Premium inventory
Move beyond the limitations of standard ad pods placing your brand in the scene itself
Seamless delivery
Deliver your message in sync with story beats without pausing the action
High attention
Elevate the viewer experience in order to provide positive brand outcomes
The State of the Art in Contextual Video Intelligence and Targeting
Beyond genre: Meet the new standard for contextual advertising on CTV
FAQs
What makes in-scene ads different from traditional CTV advertising?
In-scene ads are dynamically placed within content based on real-time context, rather than delivered in fixed ad pods. This allows brands to appear within the viewing experience itself, aligned to what is happening in the moment.
How does ContextIQ determine where ads should appear?
ContextIQ analyzes each scene using multimodal AI, evaluating visuals, dialogue, tone, and narrative structure. It identifies moments where an ad will align with both the content and the brand’s messaging before selecting placement.
What formats are supported?
Supported formats include lower-thirds, L-bands, and in-content overlays, available in both static and animated executions.
Does this work with existing targeting strategies?
Yes. ContextIQ complements existing audience and contextual targeting by adding a layer of scene-level intelligence, enabling more precise and effective activation.
What are the benefits for advertisers?
Advertisers can increase engagement by aligning with high-attention moments, reduce disruption compared to traditional ad formats, and improve efficiency through more precise placement.
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