GenAI for video ad creation and personalization
The challenge with traditional video advertising
Creating effective video ads is traditionally an expensive, time-consuming and rigid process. Advertisers are constrained by high production costs, and crafting multiple versions of a video ad to test different messages and visuals is not only costly but resource-intensive.
After an ad is produced, making changes to it based on viewer responses or emerging trends can be prohibitively expensive or require a complete overhaul. What’s more, traditional video ads tend to be broad in their appeal, lacking the personalization needed to appeal to diverse audience segments. The result? Lost opportunities and diminished returns on advertising investments. What’s the fix?
A GenAI-powered solution
Supercharge how your video ads are created and optimized, and maximize ROI by generating ad variations for optimal relatability and recall.
Slash production costs and speed time-to-market
AdMagic lowers the costs associated with creating video ads significantly, while also accelerating production time so you can launch them quickly.
Gain agility and experiment at scale
Using GenAI, AdMagic enables you to create multiple ad variations at a fraction of the cost of traditional methods, and test your ad variants on mobile and desktop before taking on TV production.
Personalized audience targeting
AdMagic can help generate ads targeted to demographic and behavioral segments, ensuring your viewers see relevant and relatable ads, boosting engagement and recall.
Dynamic creative optimization
When combined with Anoki's ContextIQ, which uses advanced AI to match ads to scenes and moods in the surrounding content in real-time, ads produced using AdMagic maximize the efficacy of video advertisement in a highly scalable and automated way to deliver higher ROI on Ad Spend.
Seamless integration
AdMagic produced ads are easy to integrate with existing ad delivery systems on connected TVs, mobile phones and desktops. AdMagic works seamlessly within your current setup, making it simple to start optimizing and personalizing your video advertising campaigns.
Contextual CTV Advertising —
A Primer
Contextual CTV advertising assures ads are highly relevant and contextually aligned with the content viewers are watching. Learn how advancements in AI upend traditional advertising and usher in contextual CTV ads that ensure maximum viewer engagement, brand safety, and adherence to privacy standards.
