GenAI for video ad creation and personalization

AdMagic harnesses the power of Generative AI (GenAI) to supercharge how video ads are created, optimized, and delivered.

The challenge with traditional video advertising

Creating effective video ads is traditionally an expensive, time-consuming and rigid process. Advertisers are constrained by high production costs, and crafting multiple versions of a video ad to test different messages and visuals is not only costly but resource-intensive.

After an ad is produced, making changes to it based on viewer responses or emerging trends can be prohibitively expensive or require a complete overhaul. What’s more, traditional video ads tend to be broad in their appeal, lacking the personalization needed to appeal to diverse audience segments. The result? Lost opportunities and diminished returns on advertising investments. What’s the fix?

A GenAI-powered solution

AdMagic harnesses the power of Generative AI (GenAI) to transform how video ads are created, optimized, and delivered. Here’s how AdMagic addresses the challenges of traditional video ad production and targeting:

Gain agility and experiment at scale

Using GenAI, AdMagic enables you to create multiple ad variations at a fraction of the cost of traditional methods, and test your ad variants on mobile and desktop before taking on TV production.

Dynamic creative optimization

When combined with Anoki's ContextIQ, which uses advanced AI to match ads to scenes and moods in the surrounding content in real-time, ads produced using AdMagic maximize the efficacy of video advertisement in a highly scalable and automated way to deliver higher ROI on Ad Spend.

Seamless integration

AdMagic produced ads are easy to integrate with existing ad delivery systems on connected TVs, mobile phones and desktops. AdMagic works seamlessly within your current setup, making it simple to start optimizing and personalizing your video advertising campaigns.

Guide
Contextual CTV Advertising —
A Primer

Contextual CTV advertising assures ads are highly relevant and contextually aligned with the content viewers are watching. Learn how advancements in AI upend traditional advertising and usher in contextual CTV ads that ensure maximum viewer engagement, brand safety, and adherence to privacy standards. 

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