Just as summer brings a change of pace to our daily routines, Anoki's AI-powered ContextIQ contextual targeting brings the same revitalizing approach to your summer ad campaigns. Imagine connecting with viewers during those perfect summer moments – whether they're watching characters enjoy beach getaways, backyard barbecues, or road trip adventures – delivering your message exactly when it resonates most deeply with seasonal activities and emotions.

While CTV viewership continues to soar, with US adults now averaging 2 hours and 15 minutes per day spent with CTV in 2024 (according to eMarketer), most brands still rely on basic targeting methods that miss the opportunity to capitalize on powerful seasonal moments. The advanced contextual targeting now available through multimodal AI creates a win-win situation for both advertisers and viewers: targeted ads that enhance rather than interrupt the summer viewing experience.

"Summer represents a prime opportunity for advertisers to connect with audiences when they're most receptive, and the true magic happens when the right message finds the right moment," says Adam Paz-Yener, SVP & Head of Sales at Anoki. "Our ContextIQ technology empowers brands to capitalize on seasonal summer moments by ensuring their ads appear near scenes that amplify their impact. Our multimodal, AI-based approach identifies ad opportunities that drive up to 4X better performance compared to traditional targeting methods."

The Evolution of Summer Viewing Habits

The shift toward streaming continues to accelerate, with almost one-third of the US population (111.5 million people) expected to use a FAST service at least once per month in 2024 (eMarketer). This summer viewing boom creates new opportunities for advertisers to develop more sophisticated, viewer-centric approaches to reaching vacationing audiences with relevant seasonal messages.

However, traditional targeting approaches face multiple challenges during the summer months: viewers' attention is divided among more activities, privacy regulations continue to limit tracking technologies, and capturing the essence of summer experiences requires more nuanced contextual understanding than basic genre targeting can provide.

Transforming Summer Campaigns with Contextual Intelligence

This is where contextual advertising, powered by advanced multimodal AI, is revolutionizing the summer advertising landscape. Unlike traditional methods that may only consider basic genre information, Anoki ContextIQ technology analyzes the actual content of each scene – just like a human would – to match summer-themed ads with the right programming at the right time.

This enables dynamic summer context matching capable of creating powerful emotional connections with viewers. When sunscreen ads appear during beach scenes, or outdoor recreation promotions play during hiking moments, the advertising becomes part of the narrative rather than an interruption. It's a result that's better for viewers, advertisers and publishers alike.

Our advanced AI recognizes the distinctive elements of summer content - from poolside relaxation scenes to family road trips and outdoor adventures. This enables precise placement of ads in highly relevant contexts that aren't just random placements - they're thoughtfully orchestrated moments that respect and enhance the viewing experience.

How ContextIQ Works

ContextIQ leverages advanced machine learning to analyze multiple aspects of video content simultaneously - visual elements, audio, dialogue, emotion, and overall context. This creates a deep understanding of each scene that goes far beyond traditional metadata tagging.

The system generates scene-level insights that enhance the AI's contextual understanding of the content being viewed. Using embeddings, ContextIQ can analyze videos to determine not just what the content is about, but its emotional resonance and viewer impact. This enables the system to make sophisticated decisions about ad placement that consider both logical relevance and emotional alignment.

For a closer look at the technical aspects of the platform, visit the Anoki AI Deep Dives blog.

Proven Performance that Drives Results

The impact of this sophisticated approach is clear in the performance data. According to research by the Audio Visual Content Association (AVCA), our contextual targeting delivers measurable advantages that set it apart from traditional methods:

• 300% higher aided brand recall compared to standard demographic targeting
• 4X better performance than traditional targeting methods

Additional benefits include:

• Access to 500M summer ad impressions through the Anoki Audience Network
• Seamless integration with existing ad delivery systems
• Enhanced brand safety through sophisticated content analysis

This performance boost stems from the fundamental alignment between content and advertising. When ads appear in moments that make sense to viewers - when they're most receptive to the message - engagement naturally increases. This creates a virtuous cycle where viewers experience more relevant advertising while brands achieve better results.

As CTV continues its rapid growth, with programmatic display ad spend projected to reach $24.44 billion in 2024 (a growth of 23.1% over 2023) according to eMarketer, the value of contextual targeting will only increase.

Make Your Summer Campaigns Sizzle

With 500M summer ad impressions available on premium content through the Anoki Audience Network, now is the time to transform your seasonal campaigns.

Take the next step in elevating your summer advertising strategy:

• Download our Summer CTV Ad Strategy One-Pager for an in-depth look at how scene-level targeting can transform your campaigns
• Watch our demo video to see ContextIQ technology in action
• Contact our sales team to secure premium placements for your upcoming summer campaigns

We're ready to help you create seasonal advertising that resonates with viewers and delivers measurable results by placing your brand in the perfect summer moment. The future of CTV advertising is here - make sure your summer campaigns take full advantage of its potential.

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